Genna Rich

Genna owns and runs KS medical billing. She enjoys getting to know her clients and assisting them with every question or problem they present her with. Genna was born and raised in Zephyrhills, Florida. Softball has been a large part of Genna's life since age 7. She is now the head coach of the minor league softball team that KS medical billing sponsors. When Genna isn't working or coaching, she enjoys spending time with her Fiancé Jacob and their two dogs, Clyde and Annie.

Oksana A. Derges, MSW

Oksana provides therapeutic services to individuals across the lifespan, with clinical focus areas that include children and adolescents. She holds a Bachelor’s degree in Psychology from Missouri State University, a Master’s degree in Social Work, and a Master’s degree in Mediation and Conflict Resolution. She additionally maintains certifications in substance use counseling and mediation.

Her clinical approach is integrative and evidence-based, incorporating Cognitive Processing Therapy (CPT), Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), mindfulness-based interventions, and expressive modalities such as art and play therapy. Oksana is focused on promoting emotional regulation, cognitive restructuring, and adaptive coping to support sustainable clinical outcomes.

Her work is further informed by experience with children in foster care and adoptive systems, contributing to a trauma-informed, strengths-based framework rooted in empathy and advocacy.

Oksana is in the final stages of licensure as a Clinical Social Worker (LCSW) and maintains a strong commitment to ethical practice, clinical growth, and client-centered care.

Ashley Smith, MSW

Ashley provides therapeutic services to individuals across the lifespan, including children, adolescents, adults, couples, and families. She earned her Bachelor’s degree in Psychology from the University of Central Florida and her Master’s degree in Clinical Social Work from Campbellsville University. She is currently working toward licensure as a Clinical Social Worker in the state of Florida.

Ashley brings over a decade of experience working in a variety of clinical settings, including multiple levels of substance use treatment. Her work has included supporting veterans, individuals navigating substance use, and pregnant and postpartum women, along with their partners and families. She has experience addressing a range of concerns, including anxiety, depression, trauma, and relationship challenges.

Her clinical focus includes working with children and their families, with an emphasis on strengthening parent-child relationships and supporting healthy emotional development. Ashley provides children with a structured and supportive environment where they can build emotional awareness, develop social skills, address behavioral concerns, and learn effective coping strategies. She values collaboration with parents and recognizes the importance of consistent, open communication in supporting a child’s progress.

Ashley’s approach is integrative and evidence-based, incorporating play therapy, social skills development, and positive reinforcement techniques when working with children and adolescents. With adult clients, she utilizes Cognitive Behavioral Therapy (CBT), person-centered therapy, and solution-focused approaches to support meaningful and sustainable change.

Brittany Merchant

Brittany’s work is grounded in the belief that healing begins in the safety of connection — where clients feel authentically recognized and deeply understood.

Graduate Student Intern – Jacksonville University

Brittany is a counseling intern completing her graduate training at Jacksonville University. She approaches the therapeutic relationship as a collaborative journey, grounded in empathy, authenticity, and presence. Brittany believes that each person who enters the counseling space deserves to be seen as their full, complex self — and she encourages honesty, individuality, and self-compassion throughout the process.

Her goal is to cultivate a space where clients feel safe, supported, and deeply understood. Brittany is committed to creating a nonjudgmental and inclusive environment, where trust can grow and healing can begin. She leads with warmth and curiosity, while also making room for humor and gentle encouragement.

Brittany brings with her over four years of experience in community mental health, including work in crisis stabilization and substance abuse. These roles have shaped her belief in meeting clients exactly where they are — with flexibility, respect, and compassion.

She has a strong interest in working with women and LGBTQIA+ individuals, and supports those navigating ADHD, depression, substance use, and identity development. Brittany uses an integrative approach to counseling, drawing from Person-Centered, Existential, Feminist, and Cognitive Behavioral therapies to create a holistic and personalized experience. She works collaboratively with clients to explore values, goals, and personal strengths — always honoring their role as the expert of their own story.

And when it comes to emotional depth? Brittany’s ready to go there. Whether it’s gently snorkeling at the surface or diving deep beneath the waves, she’s committed to swimming alongside her clients every step of the way.

Arielle Karoub, MS, LCMHC

Arielle is a compassionate and dedicated Mental Health Counselor committed to helping individuals navigate anxiety, depression, stress, relationship challenges, trauma, self-esteem concerns, and major life transitions. She strives to create a supportive, nonjudgmental environment where clients feel heard, empowered, and equipped with practical tools for healing and personal growth.

She believes therapy should feel collaborative, supportive, and empowering. Using evidence-based approaches tailored to each client’s unique needs, she works to help individuals gain insight, build confidence, strengthen coping skills, and create meaningful, lasting change in their lives. Her goal is to provide a safe and welcoming space where healing, self-discovery, and personal growth can occur at a pace that feels comfortable and authentic to each client.

Jessica Shaffer, M.A., RMFT

Jessica Shaffer earned her Master’s degree in Marriage and Family Counseling from Liberty University in Lynchburg, Virginia, and is currently completing her clinical licensure at Mindful Healing Counseling Services to become a Licensed Marriage and Family Therapist (LMFT). She holds a Bachelor’s degree in Psychology from George Mason University in Fairfax, Virginia.

Jessica brings extensive experience supporting children and families involved in the foster care and adoption systems and is deeply passionate about advocacy and creating safe, nurturing environments for growth and healing. She has provided therapy in a variety of settings, including schools, in-home services, and private practice, allowing her to meet clients where they are with flexibility and understanding.

She works with children, adolescents, and adults navigating concerns such as anxiety, depression, trauma and PTSD, ADHD, substance use, panic disorders, intermittent explosive disorder, and developmental challenges. Jessica is trained in Eye Movement Desensitization and Reprocessing (EMDR) therapy and uses this powerful trauma-focused approach alongside other evidence-based and experiential modalities.

Her integrative style includes Cognitive Behavioral Therapy (CBT), Cognitive Processing Therapy (CPT), Dialectical Behavior Therapy (DBT), Play Therapy, Art Therapy, mindfulness-based practices, Reality Therapy, Existential Therapy, and a holistic, person-centered approach. Jessica’s goal is to create a collaborative, supportive space where clients feel seen, empowered, and capable of achieving meaningful and lasting change.

Jessica is a Registered Marriage & Family Therapist Intern in the state of Florida and is supervised by a Florida Board-approved Qualified Supervisor.